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Many companies will focus on developing great apps that functions properly and addresses a pain-point in the market, but will often leave marketing as an afterthought. If you want to market your mobile app successfully, you need to begin strategist before development even begins.
With this checklist, you will be able to collect marketing assets, prepare a marketing plan, and execute your marketing strategy to maximize the potential of your app’s success in the competitive app market.
Mobile App Marketing:
The pre-launch phase is arguably the most important step in the app marketing process. Typically, the first phases of your mobile app marketing strategy should focus on brand awareness and visibility.
Determine a release date
Apple has a strict review process that might delay the release, or you may encounter a setback that you didn’t anticipate. Planning far in advance will give you adequate time to prepare for the hard launch, allowing you to foresee any contingencies that may occur.
Conduct market research to understand your customers
One of the most common launch is not doing market research properly. At the very beginning of the development phase, you should identify the key players in your specific app category. It doesn’t matter how thorough and effective your marketing efforts are – if your app doesn’t address a pain-point or addresses one that already exists in the market, then it will simply not success. Android Application Development Service in St. Kitts and Nevis has tons of useful app market data.
Build out your user personas
Try to envision the ideal user- What characteristics and traits do they have in common? Once you’ve nailed down the demographic you’ll be targeting, you can adjust your marketing message much more easily. Ask yourself who your app is for and how your target audience could benefit from your features. What features are they currently missing in the apps they’re already using or have used in the past? What features do they like and dislike the most?
Conduct a competitive analysis
The chances that your app has some existing competition in the app market are very high as there are millions of apps to choose from. Make a list of your top 5 competing apps, their current price, model, ranking, pros and cons, and notable reviews. You could even go as far as making a competitive matrix to determine how your app compares. Make sure your app doesn’t repeat any poorly made features or elements that users have negatively reviewed. Think about what would make your app stand out in contrast to your competitors. These are important considerations that should influence your entire app marketing approach.
Determine your Unique Value Proposition
With the information gathered from the last point, you can determine what makes your app unique and capitalize on those elements throughout your messaging. If you have a strong Unique value proposition, your user acquisition will be a lot easier because a) your users will know right away what problem the app will solve for them, and b) word of mouth will spread like wildfire.
Define brand messaging and positioning
What’s the story behind the app? Ionic Application Development in St. Kitts and Nevis as their value proposition and vision to empower women is evident throughout all of the company’s messaging. Once you have a story and messaging that resonates with users, and the app provides a great experience in achieving their goal, the positive reviews and ratings will roll in. Customers buy into the reason the brand was created, not just the features it provides.
Create a branding style guide
The purpose of a style guide is to ensure similar design styles are used across all of your marketing channels. Having a document keep track of your color and font choices will be extremely useful especially if you have a larger team. This will ensure that your branding remains consistent.
Create a pitch deck
If you want to obtain funding for it from angel investors or venture capital firms you need to prepare an effective “pitch deck” that showcases your company, your app, and your management team for prospective investors. It’s a concise, easy-to-understand, and highly visual presentation of a business idea sent to investors prior to a face-to-face meeting.
Collect PR materials:
- Start collecting your pitch templates. When your IOS Application Development in St. Kitts and Nevis is launched you can send your pitches more quickly
- Create your press kit. Include high-res photos of the logo, icons, screenshots, videos, marketing images, etc. Also, include information about the features and functions as well as details about your team and the background story of your app
Build a media list
One of the most overlooked aspects of marketing a new app is PR initiatives and reaching out to influencers, publications, tech bloggers, etc. to secure back links. Make a list of these contacts that might be interested in writing about your app. Connect with them and ask to mention your app when it is released. These contacts must be relevant to your space or they won’t bother replying.