App for User Engagement
This section covers the main apps you need to measure how engaged your users are with your app. These apps tell you how many users install and use Xamarin Application Development in Croatia, how often a user interacts with your app along with the likelihood of turning an occasional user into a daily user, and whether your users are abandoning your app for good.
Downloads, or units, represent the number of times your app has been installed and is the first signal of how Android App Development Services in Croatia is doing. If your app is seeing few or no downloads, then you need to look for problems further upstream in your marketing funnel. By knowing your download numbers and seeing how they trend over time, you know if marketing in particular is going well. Few or no downloads can point to issues with your marketing efforts, the effectiveness of your app store listing, or a lack of app store optimization.
Active Users of Your App
The active users are different from the downloads that measures how many users are actually using your app rather than downloading but not regularly using it. Many analytics tools come with their own criteria for an “active user,” usually revolving around the “session”.
App Session Intervals
The session intervals measures how frequently your users return to your app. This is another way to determine how engaged your users are. Basically session intervals measure the time between a user’s sessions. It’s generally better to have short session intervals, as that means users aren’t waiting long periods of time between using your app.
The trick to improving your session intervals is to try to make your app part of your users’ routines. Give them a reason to interact with IOS App Development Services in Croatia every day. As mentioned earlier, contextual push notifications can help draw users back into your app sooner than they normally would. You can also send frequent offers, discounts, and updates on new features via email to remind users to pop back into the app. include a time limit on when users can redeem these specials to build more urgency.
Retention measures how many users return to your app after their first visit. Since there’s more opportunity for your app to be successful when users stick with your app, retention is one of the more important.