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There is something called habit loop in the world of mobile app development services in Germany. This loop starts with a trigger. This trigger can be of two sorts. One where you come across a link that seemed appealing while aimlessly browsing and the other one where you are notified through a push notification. Following this is an action that is to click the link or the notification bar. The third step is of reward which is the actual content you end up at. Fourth is where the cementing happens. It’s critical for us and the user. It’s either an increment in reward here or could be of making the trigger more common. The reward is increased when you open the app and go deep into it by following more content that interests you. This is user investment and the reward basically is more interesting content. It’s called habit loop. A founding brick in user investment in iOS or Android app development services in Germany.
User investment basically indicates all the activities that tempt the users to spend more and more time in your app interacting with your products and features. Following are the ways you can increase user investment.
- User onboarding comes on top as it’s the first thing after a user installs the app and launch it. Consider the example of Twitter here. It asks you for only three things to sign up for the app. The other thing it does after is to ask you to follow people from your account. This, if done right, can pretty much retain your app users. You can also incentivize the user investment which is like, for instance, the dropbox’s short-term rewards in turn of bringing in more users by a user.
- Add the wow factor but offer more than just that. Consider the uber’s ability to call a cab within minutes. It was a wow for so many of us in the beginning as it wasn’t really possible before it. Users are selfish and they always need rewards for being retained. To adapt to this stream is the key to success.
- There are technologies that can form habits unconsciously with an internal trigger or itch that urges the user to use the product of Android or iOS app development services in Germany.
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