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Last year rose the tides of AR augmented reality app development services in Saudi Arabia and now more and more people are riding the wave. Pokemon Go became the landmark of what people should be expecting from this technology. Snapchat did the same as it introduced lenses and filters that incorporated the AR technology.
All of this because AR offers what VR virtual reality app development services in Saudi Arabia do not, that is the massive installed base of hardware. There are millions and millions of devices already exist among the users both in iOS and Android that can run the ARKit and ARCore apps respectively.
Even though Pokemon Go and got people’s attention with this technology, no one has been able to surpass it yet with AR. Augmented reality has the potential to transform not only the gaming world but mobile marketing as well. Brands can find new ways to engage more audience through augmented reality consequently bridging the gap between the real and the digital world. The only thing barring the use of augmented reality is our imagination right now.
IKEA, for instance, took the furniture shopping to a whole new level. You can sit at home, find a piece of furniture from the online store, see through the AR app whether it fits your room or not, and make the purchase right there and then. Imagine doing such a thing with your clothes.
You must be thinking now that the AR could be ending the traditional brick and mortar way of shopping. Fascinatingly so, it could prove to be the complete opposite. In-store experiences can be taken to a whole new level with this tech undoubtedly.
Mobile advertisement can be just another beneficiary of AR mobile app development services in Saudi Arabia. Interactive ads can make an impression that the traditional ads weren’t able to make before.